Acosta Group

The problem

Acosta Group is a major retail sales and marketing agency, and this was a from-scratch build of their corporate site. A ground-up build is a different problem from maintaining an existing platform: every decision (theme architecture, build tooling, how editors will assemble pages) gets made fresh, and the choices have to hold up for years of content growth after the agency hands the site over.

The site also had a real editorial dimension: news and blog sections with archive pages, not just a static brochure. The content team needed to be able to publish and build new pages indefinitely without a developer on call.

The approach

I built the site as a custom WordPress theme with a library of custom Gutenberg blocks: sliders, grids, tabs, and the other compositional pieces the designs called for. Pages are assembled from reusable, on-brand components rather than fixed templates. Archive experiences for news and blog content handled the editorial side. The front-end pipeline ran on SCSS and Gulp.

The build was closely design-led, and a big part of my role happened before code: working with the designers and stakeholders as designs took shape, flagging what would be expensive or fragile to build, and proposing alternatives that got the same effect with a simpler implementation. Catching those conversations early is the difference between a block library that feels coherent and one that accretes special cases.

The outcome

The site is live at acosta.group. The block library approach means the content team composes new pages themselves. The same sliders, grids, and tabs recombine into new layouts without new development, and the news and insights sections have kept publishing on the platform since launch.